The Million Dollar Homepage

Every so often someone comes up with an idea so simple and so effective it causes you to sit back and applaud. On a big scale we’re talking about iPods, Innocent Smoothies, the Lotus Elise, Google …

Today I was told about one on a micro scale, a get rich quick scheme that is so much more innovative than the
pan-handle sites of a few years ago. The Million Dollar Homepage is a simple business model: get businesses to pay to advertise on space you own and will be viewed by many people. It was marketed in the best word-of-mouth style by a simple email campaign. In 3 days this guy had generated $400 (£223.80) in revenue. Frankly it’s money for old rope, but he saw the opportunity and did it. Tellingly there are close to 400 copycat sites itself an indication of the less inventive profiteering from others’ ideas. I only hope that these sites don’t take ‘trade’ from the original idea which, if it grows at current rates, should exceed the million dollar (£559,515.68) target by Boxing Day.

All those dead hours I spend dreaming of the Next Big Thing on the commute to Ipswich and this one had never occurred to me … nuts.

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