Welcome to 2007, Person of the Year, and welcome back monster workloads.

What with freelance work and two major projects at The Company I am royally snowed-under en ce moment so apologies for the lack of posts. I've had plenty of thoughts and continue to archive random print outs with the intention of posting later. The situation should ease toward the end of January and, unlike the Ashes, I shall return.

With best wishes to you, the user (person of the year) and I'll see you on the other side.

Christmas presents obtained: stuff from Reiss, T M Lewin, White Stuff, Oliver Sweeney shoes a Garmin nüvi 300 if you're interested.

Oh, and finally, I'm listening to Unni Wilhelmsen (left) at the moment, absolutely stunning (and available on iTunes in the UK, look for the album Til Meg)

"Stop Designing Products"

My regular trawling of blogs turned up this gem from Peter Merholz of Interaction Gurus, Adaptive Path. It has a huge degree of resonance for me as it deals with customer experience outside the traditional ‘sell a product and then support the service of that product’ interaction and inspires us to consider the total experience creation that Apple recently demonstrated is so successful with the iPod + iTunes + iTunes ‘Holy Trinity’. Peter cites Kodak in an inspired slide (page 6) which shows just how thinking about improving an experience results in a pioneering product. Hiding away the complexity from the end-user, sound familiar?

This is system design, looking at what the end-user finds difficult in interacting with disparate processes, technologies and so on and producing either a sealed ‘closed’ system (Apple’s integration or the Kodak roll-film camera) or an open, adaptable application (Flickr, Firefox). This leads on to examples where the integration and experience-orientated design spreads across channels. So, for example, the same interaction experience happens offline (in stores, on the phone) as it does on the web. To some extent it’s all about empowerment in both cases, you interact, we do the rest.

Some very basic online examples:

:: your online bank invites you to ‘consolidate your finances’. You click a button and the bank calculates where your money should be best organised, it suggests an amount is moved to savings, your current account is maintained at a given level and you set-up a direct debit into an ISA … you then click to confirm and it arranges it for you. Job done.

:: your train company allows you to log-in to their site via a mobile device and click ‘I’m delayed’, you tell it what train you’re on and where you want to go to and it suggests the fastest alternative route … “get off at Ipswich and continue to Norwich via Peterborough”

There’s nothing worse than design that hints at this level of seamless integration and falls at the final hurdle. I recently moved house and was told about ‘iammoving.com’. The premise was that we tell them once and my address change is taken care of by populating my information throughout my banks, credit cards, loyalty cards, the DVLA, council tax TV licensing etc. etc. The reality was considerably different. Of the 40 or so suppliers I identified I had a relationship with, only three had electronic notification set-up, so I had to manually go through adding additional information, generating a PDF, printing and posting that and invariably partaking in more correspondence once they sent me additional forms. The whole thing became a huge pain in the arse frankly and I wished I’d just used our re-direct with Royal Mail to respond to anyone who subsequently mailed us.

Contrast this with Virgin Atlantic, their adverts currently convey a fully realised sense of experience. You don’t just buy an airline ticket, you buy a chauffeured trip to a pre-flight lounge, a simplified check-in process, a quality seat and in-flight service … they take care of you. I presume of course, I’ve not had the opportunity to try it out!

And it can be done in service industries I’m sure, I just haven’t really seen it yet. Hopefully someone reading this is responsible for customer experience in an organisation that can really benefit from this approach.

Some of the most unlikely people now have Macs

Sat on the train the other morning minding my own business (well adding ratings to my iPod – more on that later) when a woman sat herself opposite me. She dived into her generic handbag and whipped out a MacBook, a big one too. I smiled to myself at the pervasiveness of this brand and then it all became clear; she dived back into her back, past a floral umbrella and deposited an Innocent smoothie carton on the table. I wanted to take a look under the table and see if there were Birkenstocks on her feet and then I realised I didn’t need to look as I’d already got a full house, she was wearing square, thick-rimmed specs.

If anything puts me off buying a Mac it’s this creep toward commonality (and maybe Steve Jobs’ insistence on wearing black shirts tucked in to jeans with all the collar buttons done up).

But back to the ‘pod. Last weekend I was clearing up my hard drive after the traumatic but oddly easy transfer of all my music and photos to a Buffalo Linkstation. I saw my old shared music folder and thought I don’t need to share that anymore, cue changing of file access rights. A few hours later after I’d reset and returned to do some more work I discovered iTunes wouldn’t open, complaining that it could find or change the ‘My Music’ folder. But I’d carefully saved that hadn’t I? I’d made sure when I changed the location of the music that I’d retained the .itl and .xml files with all my playlists, a year’s worth of ratings and play counts …

However, the priorities changing meant that windows had lost information about which ‘My Music’ folder I was now using and, despite attempts at file recovery and re-installs of iTunes, I couldn’t recover any of this information. Gutted. Ok, so the music was safe on the Buffalo, but the thing that really makes iTunes and the iPod work is use, a worn path that indicates favourites, preferences, moods etc. etc.

The solution was complicated and basically involved a session inside RegEdit (a 'how to' guide) to find the keys pertaining to My Music (a Shell Folder) and restoring these to a given location. TweakUI hadn’t been any help as it didn’t even show ‘My Music’ in the list. That done iTunes restarted, I switched to an Ethernet connection and imported 30GB of music again and began to set-up a host of playlists.

Fortunately the iPod had retained a load of ratings and play data so I made sure that, before I re-synchronised it I printed off a few playlists to go back and re-rate. I should consider it a positive. Hindsight allows me to rate more tunes in context and complete a process which I’d got bored of about three months after getting the pod, in a few weeks of long commutes I should have begun to get that wonderful sense of ownership and familiarity again.

And the best part about it? I don’t blame Apple one bit, it was a Windows cock-up caused by a naïve user error. Apple are blameless. In fact, after a weekend trip to the Apple store in Bluewater to show my fiancée the New Nano I’ve decided I’m getting one too (despite middle-aged frumpiness and Steve’s black shirts), sticking my worn first-generation Nano on eBay. But, before I do, any takers at a good price?

Nano Technology, Not So Smart Now Are You?

(This is my first post in the new Beta version of Blogger)

Sometimes the little things bug you. Despite being an astonishingly effective product and, more than that, a lifestyle accessory my Nano can still irritate. Why is it that Smart Playlists are not smart on my Nano? I have gone through and set a complicated series of playlists (based on nested IF statements) which meant that, in iTunes at least, I get to hear songs I’ve not heard for ages within a certain genre and given certain ratings criteria. If these core tunes are available in my Nano’s library, why can the software not cope with live updates of the playlist? Sadly it has to wait until the ‘pod is synchronised with iTunes before it updates the play dates etc. However, this information is clearly available on the pod which stores the play date and time and even creates a recently played history. Does anyone know if they fixed this in the new ones?